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Act One: Mad Man

TAL producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan "Timex takes a licking and keeps on ticking" and Volkswagen's "Think Small" ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention.Then she started asking her dad for details of this fight for his legacy, and what she learned surprised her.

Madoff

Host Ira Glass speaks with Harold Wilshinsky about a piece of advice he gave to his daughter and son-in-law over 15 years ago: Take your money out of the hands of Bernie Madoff, and diversify. Reluctantly, they listened to Harold, even though his son-in-law's family was making a fortune investing with Madoff.

Act Three: Please Re-lease Me

A man we're calling "Dennis" inherits his father's job as a landlord of a big apartment building. His dad had warned him that bad tenants could drive even a good man to become heartless, but Dennis vowed that would never happen to him.

Act Three: Heart Shaped Box

Julie Hill explains how she's going to remake all the ideas her son has about his father, using a very simple tactic.

Act One: Make Him Say Uncle

Lennard Davis grew up hearing from his parents that he should, at all costs, avoid being like his good-for-nothing Uncle Abie. Later, after his father died, that very same uncle told him that his father was not, in fact, his father.

Act Two: Bombs Over Baghdad

We hear the story of the Persian Gulf war, as told by Issam Shukri, a family man from Bagdad who was drafted into Saddam's army against his will. He had to explain to his three-year-old son why those usually civilized Americans were bombing their city night after night.

Prologue

Ira talks with two New Yorkers on their reactions to seeing something they could never have believed possible. They acted in ways that they never had before, just ran around and around in circles.